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Growth Hacker / Head of Growth — CV Example

A template for growth professionals who scale products through data-driven experimentation.

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What Does a Growth Hacker / Head of Growth Actually Do?

Growth hackers (also called growth marketers or growth engineers) run rapid experiments to find scalable ways to acquire, activate, retain, and monetise users. The role lives at the intersection of marketing, data, and product. You might work at a Series A startup where you own the full funnel, or inside a growth team at a company like Booking.com or Spotify running 50 experiments a month. A typical week involves defining hypotheses, setting up A/B tests, analysing results, and shipping or killing ideas based on the data.

Marcus Okonkwo
Head of Growth
📍 London, UK✉️ marcus.okonkwo@email.com
Summary

Head of Growth with 6 years of experience scaling B2C and B2B SaaS products from seed to Series B. Grew user base from 10K to 2M+ MAU through product-led growth, paid acquisition, and referral programmes. Expert in experimentation frameworks and growth modelling.

Work Experience
Head of Growth — EMEA at NotionJan 2022 — Present
  • Scale EMEA user base from 500K to 2M+ MAU through product-led growth and community-driven acquisition
  • Design and execute 200+ growth experiments quarterly across activation, retention, and monetisation
Growth Marketing Manager at RevolutMar 2018 — Jan 2022
  • Grew UK user base from 200K to 5M+ through viral referral mechanics and paid acquisition optimisation
  • Reduced customer acquisition cost by 60% through experimentation with referral incentive structures
Skills
Product-Led GrowthExperimentation (A/B)Amplitude / MixpanelReferral ProgrammesPaid AcquisitionGrowth ModellingSQL / PythonCAC / LTV Optimisation

What Recruiters Look For

Growth CVs must demonstrate measurable user growth, experimentation velocity, and channel expertise. Include MAU growth, CAC reduction, experiment volume, and the growth frameworks you use.

Key Skills to Include

Product-led growth, A/B experimentation, Amplitude/Mixpanel, referral programmes, paid acquisition, growth modelling, SQL/Python, and CAC/LTV optimisation.

Common Mistakes

Not quantifying growth outcomes. State your MAU growth rate, number of experiments run, and specific CAC/LTV improvements. Growth is a metrics-driven discipline — prove your impact.

Formatting Tips

One to two pages. Lead with headline growth metrics in your summary. Include a Growth Achievements section with specific before/after metrics for key initiatives.

Average Salary — Growth Hacker / Head of Growth

United States
$95,000 – $155,000
United Kingdom
$60,000 – $100,000
Germany
$58,000 – $95,000
UAE / Dubai
$65,000 – $105,000
Canada
$80,000 – $130,000
Australia
$80,000 – $125,000

Figures in USD. Ranges reflect mid-level experience (3–7 years). Senior roles and major metro areas typically sit at the top of these bands.

Top 5 Interview Questions — Growth Hacker / Head of Growth

1Tell me about a growth experiment you ran that did not work and what you learned from it.
Interviewers ask this to filter out people who only talk about wins. Show you understand why it failed (bad hypothesis, wrong audience, confounded test) and what you changed next.
2How do you identify the most impactful growth lever for a product you have never worked on?
Walk through your diagnostic process: look at the funnel, identify the biggest drop-off, check retention cohorts, talk to users. Show a structured approach, not guesswork.
3What is your experience with A/B testing tools and statistical significance?
Name the tools you've used — Optimizely, VWO, Growthbook, or in-house frameworks. Show you understand minimum detectable effect, sample size calculation, and when to stop a test early.
4How do you work with engineers to ship growth experiments quickly?
Talk about your approach to writing clear, testable specs, using feature flags, and maintaining a lightweight experimentation culture. Engineers are the bottleneck in most growth teams — show you respect their time.
5What growth channels have driven the most results in your experience?
Be specific and honest — whether that's SEO, paid social, referral loops, or email. Name the channels, the metrics you track, and the scale you've operated at. Generic channel lists are a red flag.

How to Tailor Your CV

Consumer tech companies like Duolingo, Airbnb, and Booking.com have world-class growth teams and look for strong experimentation discipline, SQL fluency, and product intuition. Early-stage startups want generalist growth people who can run paid acquisition, own SEO, and write landing page copy in the same week. B2B SaaS companies like HubSpot or Salesforce want growth marketers who understand long sales cycles, lead scoring, and product-led growth mechanics. List specific experiments and outcomes — "grew email activation rate from 18% to 34% through onboarding sequence testing" beats any amount of buzzword-heavy description.

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