Growth Hacker / Head of Growth — CV Example

A template for growth professionals who scale products through data-driven experimentation.

Marcus Okonkwo

Head of Growth

📍 London, UK✉️ marcus.okonkwo@email.com

Summary

Head of Growth with 6 years of experience scaling B2C and B2B SaaS products from seed to Series B. Grew user base from 10K to 2M+ MAU through product-led growth, paid acquisition, and referral programmes. Expert in experimentation frameworks and growth modelling.

Work Experience

Head of Growth — EMEA at NotionJan 2022 — Present

Scale EMEA user base from 500K to 2M+ MAU through product-led growth and community-driven acquisition
Design and execute 200+ growth experiments quarterly across activation, retention, and monetisation

Growth Marketing Manager at RevolutMar 2018 — Jan 2022

Grew UK user base from 200K to 5M+ through viral referral mechanics and paid acquisition optimisation
Reduced customer acquisition cost by 60% through experimentation with referral incentive structures

Skills

Product-Led GrowthExperimentation (A/B)Amplitude / MixpanelReferral ProgrammesPaid AcquisitionGrowth ModellingSQL / PythonCAC / LTV Optimisation

What Recruiters Look For

Growth CVs must demonstrate measurable user growth, experimentation velocity, and channel expertise. Include MAU growth, CAC reduction, experiment volume, and the growth frameworks you use.

Key Skills to Include

Product-led growth, A/B experimentation, Amplitude/Mixpanel, referral programmes, paid acquisition, growth modelling, SQL/Python, and CAC/LTV optimisation.

Common Mistakes

Not quantifying growth outcomes. State your MAU growth rate, number of experiments run, and specific CAC/LTV improvements. Growth is a metrics-driven discipline — prove your impact.

Formatting Tips

One to two pages. Lead with headline growth metrics in your summary. Include a Growth Achievements section with specific before/after metrics for key initiatives.

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