Built for marketers who drive pipeline and prove ROI.
Marketing managers plan and execute campaigns that drive brand awareness, leads, and revenue. In a given week you might be briefing a creative agency, reviewing paid search performance in Google Ads, planning an email nurture sequence, and presenting campaign results to senior leadership. The role exists across every industry — FMCG brands, SaaS companies, retailers, financial services firms, and professional services agencies all need them. Most marketing managers report to a Head of Marketing or CMO and manage a small team plus agency relationships.
Marketing Manager with 5 years of experience leading B2B and B2C campaigns across digital, content, and paid channels. Generated £4M+ in pipeline revenue through integrated marketing programmes.
Marketing Manager CVs must demonstrate commercial awareness. Hiring managers want to see campaign ROI, customer acquisition costs, conversion rates, and pipeline contribution. If you managed a budget, state the exact figure. If you grew an audience, show the before-and-after numbers. Marketing is one of the most metrics-driven functions — your CV should reflect that.
Digital marketing, SEO/SEM, content strategy, Google Ads, email marketing, HubSpot or Salesforce CRM, social media management, marketing analytics, and copywriting. If you have experience with marketing automation platforms, include those too — they are increasingly expected at the manager level.
The biggest mistake is treating your CV like a portfolio. Your CV is a summary of results, not a catalogue of campaigns. Do not list every blog post you wrote or every social media post you published. Instead, show the aggregate impact: "Produced 120+ pieces of content annually, contributing to 45% organic traffic growth."
Use a clean, professional template. Keep it to one or two pages. Lead with your summary that includes your specialty (B2B vs B2C, industry focus) and a headline metric. Avoid using marketing jargon that only marketers understand — remember, an HR recruiter often screens CVs first.
Figures in USD. Ranges reflect mid-level experience (3–7 years). Senior roles and major metro areas typically sit at the top of these bands.
Unilever and P&G look for brand management experience and structured campaign thinking — show you understand consumer insight and media planning. HubSpot, Salesforce, and other SaaS companies want demand generation expertise, so highlight MQLs generated and pipeline influenced. Agencies like WPP or Publicis want versatility across clients and channels, so show breadth and the ability to switch context quickly.
Use this template or start from scratch — our AI builder will guide you.