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Copywriter — CV Example

A template for writers who turn words into revenue and brands into stories.

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What Does a Copywriter Actually Do?

Copywriters create the words that sell things — ad headlines, email campaigns, landing pages, product descriptions, social media content, and long-form articles. You might work in a creative agency writing TV scripts one week and banner ads the next, or in-house at a brand like ASOS or Monzo writing everything from push notifications to packaging copy. Most copywriters report to a creative director or head of content, and a typical week involves briefing sessions, research, drafting, rounds of amends, and a lot of client or stakeholder feedback. Speed and the ability to write in different brand voices are just as important as writing beautifully.

Elena Fitzgerald
Senior Copywriter
📍 London, UK✉️ elena.fitzgerald@email.com
Summary

Senior Copywriter with 5 years of experience crafting compelling copy for B2B SaaS, e-commerce, and lifestyle brands. Portfolio includes campaigns for FTSE 100 clients generating £8M+ in attributed revenue. Expert in brand voice, SEO content, and conversion-focused writing.

Work Experience
Senior Copywriter at Ogilvy UKJun 2022 — Present
  • Write brand campaigns, web copy, and product launches for clients including Vodafone and Unilever
  • Led creative copy for Vodafone "Connection Matters" campaign achieving 28% uplift in brand recall
Copywriter at DeliverooSep 2019 — Jun 2022
  • Wrote CRM emails, push notifications, and in-app copy reaching 7M+ UK users weekly
  • A/B tested subject lines increasing email open rates by 34% across customer segments
Skills
Brand CopywritingSEO Content WritingConversion Copy (CRO)Tone of Voice DevelopmentA/B TestingCRM & Email CopyContent StrategyFigma / Notion

What Recruiters Look For

Copywriter CVs must show commercial writing impact. Recruiters want to see campaign results, brand clients, and measurable outcomes like open rate improvements and conversion lifts.

Key Skills to Include

Brand copywriting, SEO content, conversion copy, tone of voice development, A/B testing, CRM and email copy, content strategy, and collaboration tools (Figma, Notion).

Common Mistakes

Listing writing types without results. "Wrote blog posts" is a task. "Wrote landing page copy contributing to £2.4M in incremental orders" is an achievement.

Formatting Tips

One page. Use a clean, modern template. Include a link to your portfolio. Lead with your biggest campaign wins and most recognisable brand names.

Average Salary — Copywriter

United States
$52,000 – $82,000
United Kingdom
$34,000 – $55,000
Germany
$36,000 – $56,000
UAE / Dubai
$38,000 – $60,000
Canada
$46,000 – $70,000
Australia
$52,000 – $76,000

Figures in USD. Ranges reflect mid-level experience (3–7 years). Senior roles and major metro areas typically sit at the top of these bands.

Top 5 Interview Questions — Copywriter

1Write a subject line for an email promoting a 20% discount on running shoes. You have 30 seconds.
Show you can work fast under pressure — give two or three options, one benefit-led, one curiosity-gap, one direct. Explain your thinking briefly. Employers want to see how your brain works in real time.
2How do you approach writing for a brand whose tone is very different from your natural voice?
Describe your tone-of-voice research process — reading existing copy, identifying patterns, building a brief reference doc. Give an example of a brand you've written for that stretched you. Show adaptability as a skill, not a limitation.
3Walk me through how you'd approach a long-form SEO article from brief to delivery.
Cover keyword research, search intent analysis, outline structure, interview or research sources, drafting, and optimisation. Mention tools like Ahrefs, Clearscope, or Surfer SEO if you use them — specifics matter here.
4Tell me about a piece of copy you wrote that didn't perform as expected. What did you do next?
Be honest about the miss, then focus on the analysis — what data did you look at, what hypothesis did you form, what did you test or change? Clients and managers want copywriters who treat performance as a feedback loop.
5How do you handle stakeholder feedback that you think would make the copy worse?
Show that you push back professionally — explain your reasoning with reference to the brief and audience, then propose a middle ground. Blindly implementing bad notes is as problematic as refusing to take any feedback.

How to Tailor Your CV

Creative agencies like Ogilvy, VCCP, and 72andSunny want to see a tight portfolio link at the top of your CV with three to five pieces — ideally across different formats (digital, print, social). In-house brand roles at companies like Innocent Drinks or Deliveroo look for evidence that you understand their tone specifically; referencing their copy in your cover letter helps. Performance marketing agencies want conversion data next to your work — click-through rates, open rates, A/B test wins. Tech companies (Notion, Figma, HubSpot) look for UX writing experience and the ability to make complex features sound simple. Always label whether pieces in your portfolio are concepts or live work.

Related CV Examples

🎨Content Creator / Copywriter→📊Communications Manager→📊SEO & Content Manager→

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