An SEO content manager is responsible for growing organic search traffic through content strategy, keyword research, and editorial output. They decide what gets written, brief writers, optimise existing pages, and work closely with developers on technical SEO fixes. Most report to a Head of Marketing or Growth Director. A typical week involves analysing Google Search Console data, briefing 3–5 articles, reviewing drafts against search intent, and tracking rankings for target keywords. E-commerce businesses, SaaS companies, media publishers, and digital agencies are major employers.
Thomas Eriksson
SEO & Content Manager
📍 London, UK✉️ thomas.eriksson@email.com
Summary
SEO & Content Manager with 4 years of experience growing organic search traffic for B2B SaaS and e-commerce businesses. Scaled organic revenue from £200K to £1.8M through technical SEO and content strategy.
Work Experience
SEO & Content Manager at Octopus EnergyMar 2021 — Present
Grew organic search traffic by 312% over 24 months, driving £1.4M in attributable organic revenue
Executed technical SEO audit identifying 140 issues; fixes improved Core Web Vitals scores by 45 points
SEO Specialist at FarfetchJun 2019 — Mar 2021
Optimised 50,000+ product pages increasing category page rankings by an average 4.2 positions
Delivered international SEO strategy for 12 markets, growing non-English organic traffic by 88%
SEO & Content Manager CVs need to show growth metrics. Recruiters want to see traffic increases, keyword ranking improvements, and the connection between organic growth and business outcomes.
Key Skills to Include
Technical SEO, content strategy, Google Search Console, keyword research, link building, structured data markup, CMS management, team leadership, and SEO copywriting.
Common Mistakes
Focusing on inputs instead of outputs. "Wrote 40 articles per month" shows volume but not impact. Show traffic growth and business results.
Formatting Tips
One to two pages. Include a traffic growth metric in your summary. Organise skills into Content, Technical SEO, and Analytics categories.
Average Salary — SEO & Content Manager
United States
$60,000 – $100,000
United Kingdom
$40,000 – $70,000
Germany
$42,000 – $68,000
UAE / Dubai
$45,000 – $72,000
Canada
$55,000 – $85,000
Australia
$58,000 – $88,000
Figures in USD. Ranges reflect mid-level experience (3–7 years). Senior roles and major metro areas typically sit at the top of these bands.
Top 5 Interview Questions — SEO & Content Manager
1Walk me through a content strategy you built that drove measurable organic growth.
Give the numbers — traffic before and after, ranking movements, leads or revenue attributed. Describe your keyword research process, content hierarchy decisions, and how you measured success beyond just sessions.
2How do you approach keyword research for a new website in a competitive niche?
Describe your toolset — Ahrefs, Semrush, or Moz — and your methodology. Talk about identifying low-difficulty, high-intent terms first, topical authority building, and SERP analysis before writing a single word.
3How do you optimise an underperforming article that already ranks on page 2?
Cover SERP intent analysis, content gap audit, internal linking improvements, meta title and description testing, and schema markup. Show you have a diagnostic process, not just a rewrite reflex.
4What's your approach to managing a team of freelance writers while maintaining quality?
Talk about brief quality, style guides, editing processes, turnaround expectations, and how you give feedback that improves output over time. Managing writers is a distinct skill from writing yourself.
5How do you stay on top of Google algorithm updates and adjust your strategy accordingly?
Name your sources — Search Engine Journal, Google Search Central Blog, Barry Schwartz's coverage on X. Explain how you distinguish an update impact from seasonal traffic fluctuation in your data.
How to Tailor Your CV
HubSpot, NerdWallet, Healthline, Canva, and major e-commerce brands like ASOS all have large SEO content functions. HubSpot and similar SaaS companies want candidates with a track record of building content programmes from scratch and a deep understanding of bottom-of-funnel content. NerdWallet and Healthline prioritise E-E-A-T compliance and topic authority, especially given Google's emphasis on health and finance content quality — show your understanding of those standards explicitly on your CV.