The biggest mistake people make in their work experience section? Writing job descriptions instead of achievement statements. "Responsible for managing social media" tells employers what you were supposed to do. It says nothing about whether you were actually good at it.
The Achievement Formula
Every bullet point should follow this structure:
Action Verb + What You Did + Result/Impact
Instead of "Responsible for sales," write "Increased regional sales by 34% ($1.2M) through implementing new client outreach strategy."
Before and After Examples
✗ Before (Duty-focused)
• Responsible for managing team of sales representatives • Handled customer complaints • Created monthly reports
✓ After (Achievement-focused)
• Led team of 8 sales representatives to achieve 127% of quarterly target, ranking #1 in region • Resolved customer escalations with 94% satisfaction rate, reducing churn by 18% • Developed automated reporting dashboard, saving 10 hours weekly across department
Power Verbs by Function
- Leadership: Led, Managed, Directed, Spearheaded, Orchestrated
- Achievement: Achieved, Exceeded, Delivered, Surpassed, Earned
- Creation: Built, Created, Developed, Designed, Launched
- Improvement: Improved, Enhanced, Streamlined, Optimized, Transformed
- Analysis: Analyzed, Identified, Discovered, Evaluated, Assessed
💡 Pro Tip: Start each bullet with a different action verb. Repetition like "Managed... Managed... Managed..." is tedious. Variety demonstrates range.
How to Quantify When Numbers Aren't Obvious
Not every job has obvious metrics. But you can almost always find numbers:
- Team sizes you worked with or managed
- Budget amounts you handled
- Number of projects completed
- Percentage improvements (even estimates)
- Time saved through efficiency gains
- Number of clients/customers served
⚠️ Don't fabricate numbers. Interviewers will probe impressive claims. Be prepared to explain how you calculated any statistic on your CV.
Formatting Work Experience
For each role, include:
- Job title — Clear and accurate
- Company name and location
- Dates of employment — Month/Year to Month/Year
- 3-5 bullet points — Your key achievements
Example: Properly Formatted Role
SENIOR MARKETING MANAGER Acme Technology Inc., San Francisco, CA | Jan 2021 – Present • Grew marketing-attributed revenue from $2M to $8M annually through integrated campaign strategy • Built and led team of 5 marketers, establishing processes that improved productivity by 40% • Launched product positioning that increased conversion rates by 65% across all channels • Reduced customer acquisition cost by 28% while scaling spend from $500K to $2M annually
Key Takeaways
- Use the formula: Action + What + Result
- Lead with your strongest achievements
- Quantify everything possible
- Vary your action verbs
- Focus on recent, relevant experience
- 3-5 bullets per role is optimal
Write Impactful Experience Sections
Our guided builder helps you craft achievement-focused bullet points.
Create My Free CV →