A template for closers who turn prospects into revenue.
Target-smashing Sales Representative with 3 years in B2B SaaS. Closed $2.4M in new business in 2024 and maintained a 92% client retention rate.
Sales representative CVs need numbers on every line. Quota attainment percentage, deals closed, pipeline value, and activity metrics (calls made, meetings booked) are what hiring managers scan for first. If you consistently exceeded target, make that impossible to miss. Sales leaders hire based on track record, and your CV is the first proof point.
Salesforce CRM, cold outreach (phone, email, LinkedIn), pipeline management, demo and presentation skills, negotiation, objection handling, lead qualification (BANT, MEDDIC), and social selling. If you used sales engagement tools like Outreach or Gong, include those.
Not including your quota attainment is a deal-breaker. If you hit 142% of target, that number should be in your first bullet point, not buried on page two. Another mistake is focusing on responsibilities instead of results. "Managed a portfolio of accounts" is forgettable. "Closed $2.4M in new ARR across 80+ mid-market accounts" gets you interviews.
Sales CVs should be punchy and metric-heavy. Use a bold format for your key numbers. Keep it to one page if under 5 years experience. Consider a brief "Key Metrics" summary at the top: quota attainment, average deal size, win rate. This hooks the reader immediately.
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