A template for closers who turn prospects into revenue.
Sales representatives are on the front line of revenue — finding, pitching, and closing new customers. The job involves prospecting via cold calls, LinkedIn, and emails; running product demos; negotiating contracts; and hitting a monthly or quarterly quota. They work in SaaS, pharmaceuticals, telecoms, financial services, insurance, and almost any other industry that sells products or services to businesses or consumers. Most sales reps report to a Sales Manager and work in a team with shared territory or vertical coverage.
Target-smashing Sales Representative with 3 years in B2B SaaS. Closed $2.4M in new business in 2024 and maintained a 92% client retention rate.
Sales representative CVs need numbers on every line. Quota attainment percentage, deals closed, pipeline value, and activity metrics (calls made, meetings booked) are what hiring managers scan for first. If you consistently exceeded target, make that impossible to miss. Sales leaders hire based on track record, and your CV is the first proof point.
Salesforce CRM, cold outreach (phone, email, LinkedIn), pipeline management, demo and presentation skills, negotiation, objection handling, lead qualification (BANT, MEDDIC), and social selling. If you used sales engagement tools like Outreach or Gong, include those.
Not including your quota attainment is a deal-breaker. If you hit 142% of target, that number should be in your first bullet point, not buried on page two. Another mistake is focusing on responsibilities instead of results. "Managed a portfolio of accounts" is forgettable. "Closed $2.4M in new ARR across 80+ mid-market accounts" gets you interviews.
Sales CVs should be punchy and metric-heavy. Use a bold format for your key numbers. Keep it to one page if under 5 years experience. Consider a brief "Key Metrics" summary at the top: quota attainment, average deal size, win rate. This hooks the reader immediately.
Figures in USD. Ranges reflect mid-level experience (3–7 years). Senior roles and major metro areas typically sit at the top of these bands.
Salesforce and HubSpot sales teams are well-known training grounds — if you have worked there, say so prominently. Pharmaceutical companies like Pfizer or Roche want reps with scientific literacy and the ability to build relationships with clinical professionals. SaaS start-ups want reps who are self-sufficient, comfortable with outbound, and experienced with tools like Outreach, Gong, or Salesloft. Recruitment firms like Hays or Michael Page value raw tenacity and consistent target achievement above all else.
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